Victoria sport B2B
The Goal of project
To design and roll out a modern product and info platform focused 100% on lead generation across two totally different wholesale segments
1. E-commerce & Retail
Businesses looking for automation, XML/CSV feeds, rock-solid logistics, and ground-floor importer pricing.
2. Public Sector & Institutions - B2B
Buyers needing EU-certified gear, deferred payment terms, and support with government tenders.
UX/UI Strategy & Information Architecture
Day One Traffic Segmentation
I built a dual path conversion funnel right into the Hero section. From the second they land, corporate and institutional clients are steered down their own custom value paths.
Building Authority
Put the hard numbers front and centre (30 years experience, 5000+ products) alongside major business awards (Forbes Diamonds). This massively cuts down the hesitation in the B2B decision-making process.
Advanced Webflow Development
Semantic HTML5 Structure
The whole project was built from scratch—no templates. I stuck to a strict, clean document hierarchy, making sure Google's crawlers (SEO) and screen readers (Accessibility/WCAG) can easily read the site.
Scalable System (REM & Dynamic CMS)
The entire layout, spacing, and typography run 100% on responsive REM units. I turned a static product grid into a dynamic one (3 columns x 2 rows) hooked up to the Webflow CMS. Now the client can manage their brand offerings on the fly without touching a line of code.
Visual Kinetics (GSAP)
Used the GSAP library for buttery-smooth animations, giving the site a premium, modern feel and a standout UX.
AEO Integration (Answer Engine Optimisation)
Beyond standard SEO, the platform is optimised for AI search engines (ChatGPT, Perplexity, Google AI). Thanks to smart content formatting and clean semantic code, the site is perfectly 'readable' to AI assistants. This boosts the chances of algorithms recommending Victoria Sport when decision makers look for a reliable B2B supplier in Poland.
Data Driven Analytics & Security
Precision Tracking (GTM + GA4)
Set up advanced Custom Events. The site tracks key micro-interactions and macro-conversions, like submissions of detailed B2B/Tender/Warranty forms, direct phone clicks, and emails.
Cloudflare WAF
Put a Cloudflare WAF in place acting as a Reverse Proxy. I set up custom rules with a Managed Challenge system to block bots from hitting Webflow, all while keeping the client's corporate email infrastructure totally untouched.
The Hard Data (Results & Analytics)
Surgical Traffic Filtering
Time-based analysis showed weekday traffic
(Mon-Fri) is 76% higher than on weekends, peaking Monday mornings.
That's undeniable proof the site is hitting professionals while they're on the clock.
(Mon-Fri) is 76% higher than on weekends, peaking Monday mornings.
That's undeniable proof the site is hitting professionals while they're on the clock.
Flawless Mobile Conversion
Over 60% of decision makers access the website via smartphone. The site's architecture ensures that the mobile interface not only loads instantly but also flawlessly converts traffic into direct phone calls.
High Lead Conversion (28 days after run website)
Over 3,440 clean page views with 2,315 high engagement user events.
21 Direct connections to the sales department
18 Quote inquiries flowing directly into the CRM
12 Direct business emails
